Featured in The Drum: Approaches to audience profiling

"Defining audiences to apply actionable insights is as important as ever."

Are marketers moving beyond audience personas? Or does this tried-and-true method still have a part to play? The Drum Network recently asked a bumper crop of strategy specialists, including our own MD and strategy partner, Mark Iremonger, for their opinions on the matter.

 

See what Mark had to say here.