How do we square the popular opinion that marketing has gone to hell in a hand-cart because of data and evidence based marketing, with the fact that data and evidence-based marketing contributes to brands bouncing back quicker post-recession?
Data and tech have revolutionised marketing’s potential – but have they also taken the shine off its creative outer reaches?
Our MD, Mark Iremonger, spoke to The Drum about re-calibrating our approach to marketing greatness.
Read the article here.