Our MD and Strategy Partner, Mark Iremonger, has finally given in to pressure to write a guide on how strategy and planning can be applied to marketing to improve effectiveness. S1E1, First Principals, is available here.
The rest of the series will be published in 2023.
Mark said, "Planners have always held how they do what they do close to their chests, so this guide lays out the principles and shares some of the frameworks we use at Nucco to bring strategic rigour and consumer insight to our creative communications. I hope it is a useful guide to marketers and planners everywhere".
