We're delighted to share that our work with The Tony Blair Institute for Global Change has been shortlisted at The Drum Social Media Awards. The Drum Awards recognise effective work in every key marketing discipline so it's great to see our work represented here.
Fighting for policymakers' and politicians' attention during a surprise UK general election. The Tony Blair Institute for Global Change hosts its exclusive one-day event, the Future of Britain 2024, every year. In 2024, the theme was Reimagining the State in the Age of AI. This invitation-only event gathers senior civil servants, policymakers, politicians, influencers, think tanks, and NGOs in central London.
However, it is also live-streamed; an essential measure of its impact is engaging a wider government, civil service, policymaking and engaged citizen audience via the livestream.
Our job as their social media agency was to maximise live stream registrations and engagement with this difficult-to-reach audience in the lead-up, on the day, and after the event across owned and paid social media. As an event in its third year, our targets were set against the previous year's performance.
The six-week paid and organic social media campaign we planned and created around audiences, issues and their impact on UK society smashed all targets up to +49% YoY.
