UBS Asset Management win Best B2B at The Drum
We're delighted to share that our work with UBS Asset Management has won Best B2B at The Drum Digital Industries Awards. The Drum Awards recognises effective work, celebrating every key marketing discipline so it's great to see the work we do for our clients represented here in a case study on The Drum.
Congratulations to UBS, we're proud our beautifully simple approach not only stands out in a sea of sameness but is also globally recognised as award-winning!
Keep reading to learn more about the award-winning work or visit our case study here.
UBS Asset Management
Our work with UBS Asset Management has been nominated for two awards:
- The Drum Awards: B2B: Digital
- The Drum Awards: Digital Industries: B2B
About the work
UBS Asset Management wanted to raise its profile amongst institutional and professional investors, who did not see the business as an innovative pioneer of sustainable ETF and rules-based investment products.
With these above audiences in mind, we developed a "through the funnel" creative campaign that worked from a high-level concept of “Investing in Progress”, to content for the different needs of our segments - ranging from high-level brand films, through white papers and even edutainment with ‘next level’ expertise. The digital campaign included circa 65 messages and executions for paid media, alongside podcasts, video content, and design support for UBS internal content teams.