Navigating the Marketing AI Landscape: Your need-to-know guide

We are now in a time of practical AI, with many easy-to-use tools for experimentation and learning. Many people have yet to experience it fully or may wonder why it’s important. As part of the award-winning UNIT9 group of companies, Nucco has first-hand experience of how AI can boost productivity and creativity in marketing communications.

So, we've created a guide to help lead you through this new era of practical AI.

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We have seen how generative AI can research, summarise and create content for brands, and how they are powerful tools for enabling personalised experiences. These range from credible human chatbots to language generators that can deliver thousands of messages to customers at every stage of the marketing funnel.

We are just beginning to explore the potential of generative AI to transform marketing communications. That’s why we’ve put together a guide to help you prepare for the changes AI will bring. We’ll discuss AI’s ability to transform your marketing today and tomorrow and the practical steps you can take to harness the technology.

Current challenges

As marketers, we are used to working in a rapidly changing communication landscape with constantly evolving customer behaviours. We must create cut-through and engagement in a chaotic and crowded customer experience. Our guide will take you through the ways Generative AI can solve these challenges.

The need-to-know tools

We'll take you through the best tools you can use right now to experiment with. They're user-friendly, incredibly powerful and provide immediate feedback, so are a great place to start experimenting. Many of them are also free to access.

How can you maximise AI’s potential right now?

It can be hard to take the first step into applying generative AI practically to tasks that people have always done. One key to success recognises that AI is a powerful tool to add to the marketer’s toolbox rather than a replacement.

What’s on the horizon?

AI technology will continue to improve in application, quality, and accuracy. It will transform every aspect of marketing communications. We'll take you through what you can do now to prepare.

What’s next?

Seamless integration and hyper-relevance. AI’s ability to analyse complex data on cultural shifts, buying trends, and individual preferences will usher in an era of predictive marketing.