The Challenge
Part of the respected satellite communications company Telespazio, enable.space needed to raise awareness of its SOASS service aimed at small—to medium-sized businesses operating in the space technology industry. They needed to leverage the brand's heritage as an enterprise service provider while repositioning themselves as a more innovative voice in space and communications operations that would appeal to this new customer segment. They also needed to demonstrate the product and explain its scalable approach.
The Solution
We built a social campaign around 'hero content' that explained the product. Alongside the hero film and on-site consideration content, we created a series of cut-down executions as evergreen promotional content for organic social media. Based on the same sharp, minimalist style, we used the same visual framework to refresh of the Enable.space website.