Engaging a technical audience led to 10x more users
Ethereum is a decentralized, open-source blockchain system that features smart contract functionality. It's an important technology in the field of cryptocurrencies and blockchain.
The Challenge
Our challenge was to engage a difficult to reach technical audience to shift the perception of Ethereum as 'difficult' to 'a great opportunity' to prompt them to join Ethereum's managed develop community.
The Solution
As part of our insight-led campaign, we created a hero film that explained the key benefits of the platform - from blockchain to custom payments. Using a 3D graphical aesthetic, the style drew the viewer into the exciting new world of Ethereum.
This hero film was used to create further campaign assets for use on social channels and within email campaigns. During the campaign’s live dates we used almost real time reporting to track and analyse executions to improve effectiveness among the target audience.
The Results
Our campaign for Ethereum led to a 1,000% increase in users of Ethereum's developer commuity in it's first three months, and helped establish the open source technology as a leader in its field for developers.
