Business (B2B)
Standing out at the PEI global infrastructure investment summit
The Challenge
How to stand out in a sea of sameness at a flagship event for the infrastructure investment sector. During the prestigious PEI Global Summit in Berlin, IFM Investors wanted to grab the attention of potential investors and communicate their core offering. This international summit is a significant industry event with many sponsors, and IFM needed to make a lasting impression.
The Solution
We defined a proposition and message framework for key points of differentiation and brought these to life with compelling animation that reinforced IFM's brand while being distinctive.
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The Result
The brand significantly enhanced investor engagement at this key industry event. The summit provided a valuable platform to connect with potential investors and communicate IFM Investors' value proposition.
"Berlin last week was full on but very successful. The animations were well received by the business and conference attendees. Lastly, just wanted to say thank you for partnering with me on this. I am delighted by the animated video and your quick turn around and quality of delivery. Well done team!"
Director, Marketing & Brand UK, EMEA and North America
IFM Investors
IFM Investors
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