The Challenge
How to stand out in a sea of sameness at a flagship event for the infrastructure investment sector. During the prestigious PEI Global Summit in Berlin, IFM Investors wanted to grab the attention of potential investors and communicate their core offering. This international summit is a significant industry event with many sponsors, and IFM needed to make a lasting impression.
The Solution
We defined a proposition and message framework for key points of differentiation and brought these to life with compelling animation that reinforced IFM's brand while being distinctive.
The Result