The Challenge
For the fourth year running, J.P. Morgan had conducted an online survey of e-Trading trends, in which institutional and professional traders shared insights and predictions for the year ahead.
They wanted to bring the survey to life with dynamic visual content, including infographics and stakeholder interviews.
The Solution
We developed a campaign from the ground up, taking direction for the design style from the J.P. Morgan brand guidelines.
A suite of digital content was created, using clear and engaging data visualisations to showcase survey results in a rich, interactive format. Static and animated ads were published to a range of online publications to drive traffic to a dedicated landing page, where the full results were hosted, along with a filmed interview with Head of eCommerce, Scott Wacker.
To reflect the prestige of the J.P. Morgan brand, we also created a high-quality coffee table book for their institutional investors.