Developing a new direct-to-consumer sustainable home improvement brand
The Challenge
SCIS is a UK market leader in insulation and sustainable home improvements. They are predominantly a fulfilment partner for the big four energy companies and fulfil government-backed ECO-scheme projects. The challenge was how to capture the opportunity of a surge in demand for sustainable home improvements from homeowners. SCIS did not have a brand or proposition that spoke directly to homeowners. So for the strategic foundations, creative branding and rollout of this new brand, they turned to Nucco.
Welcome to Bundle.
The Solution
After conducting primary audience research across the UK and a strategic review of the marketplace, we created a defined target audience with actionable insights alongside new brand and product frameworks that gave the new brand solid foundations.
Turning this strategy into reality, we developed naming concepts and initial look and feel before delivering complete brand guidelines, tone of voice documents and conceptual launch campaigns.
In a sector awash with small family firms, our research-led approach gives Bundle marketplace cut-through and resonance with its clearly defined target audience.
In a fast-growing sustainable home improvement industry, Bundle gives homeowners the confidence to make decisions to save money and reduce their carbon footprint.
Bundle helps homeowners navigate a bewildering range of sustainable home improvement products to reduce costs and improve the efficiency and comfort of their homes.
The logo, identity, textures, shapes and font combine with language and tone of voice to reinforce Bundle's values of professionalism, expertise, trust and service within the context of money-saving and positive environmental action.
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